Website Redesign Before and After: River Oake

GOAL: Rid the world of this outdated site.


The River Oake community started out with an outdated, do-it-yourself design equipped with non-expandable floorplan thumbnails and 80’s beach music in the background. And while Streamline Developers (the Crystal Coast’s Premier Custom Home Builder) build beautiful, modern homes — you would never know this by looking at this website.

I’m serious! Just look at these homes…

Your website is the first impression a potential buyer has and if you haven’t updated your site to match your standard, you could be sending the wrong message and scaring people away!

SOLUTION: Use a clean, responsive design with consistent colors and enticing imagery.


Tada! The new website engages potential clients with a full-width slider, gorgeous photos and easy-to-read text. Quick phrases help set the mood and give visitors an accurate feel for the coastal River Oake community. Not to mention the floor plans are now readable (and downloadable!), the design is clear and free of clutter, the preferred call to action is crystal clear and the site looks great across every device!

Is your current website outdated? Want to increase functionality? How’s your user experience? We can help give you a more sophisticated, modern look that enhances your brand and converts more customers. We’re ready when you are!


Streamline Developers: Website

River Oake: Website

Alicia Dow

[email protected]


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